LAND’OR is one of Middle East and North Africa major players in the dairy industry and mainly in the cheese categories, listed in Tunis Stock exchange and employing more than 700 people in its headquarter in Ben Arous (15 km to Tunis and 5 km to Tunisia’s main port) and 200 people in the second factory in Kenitra, Morocco, a new state-of-the-art factory which allows LAND’OR to accelerate its international development and to diversify its products portfolio.
LAND’OR Group
LAND’OR is a food manufacturing group founded in 1994 by two veterinarian doctors : Dr Hatem Denguezli and Dr Hichem Ayed.
LAND’OR main business is the cheese industry: Processed, fresh, Hard, soft, spreadable, portions (triangles, squares), cream cheese, shredded or grated, metallic cans, blocks…full dairy fats or mixed fats (analogue cheese) in addition to a wide range for the kids, the housewives, the family’s indoor/ outdoor consumption and the food service / HORECA professionals (including pizza cheese).
Our Mission
At LAND’OR, we are as ambitious as tenacious; we are committed to become a key international player that offers the best solution for our customers / consumers’ needs in dairy products and other food products as well by meeting their requirements in terms of quality, food safety and budget.
Our Values
To achieve this mission, we are committed to find innovative solutions, to be transparent in terms of labelling information and we will respect the laws and the most stringent requirements for the care of our consumers, our customers, our teams and our shareholders.
Our Priorities
Our business priority is to develop our presence in the emerging markets and to focus on dairy and foodservice business categories by emphasizing innovation solutions for our clients and customers.
LAND’OR Group Numbers
All the performances achieved by LAND’OR are only the result of teamwork and the best is still to come…
900
EmployeesTunisia & Morocco
1 107 324 932
0
Cheese portions sold in 2023
132
SkuSold in 12 countries.
LAND’OR Middle East and Africa
LAND’OR LAND’OR Middle East & Africa teams are managing the commercial and marketing operations and more generally the international presence of the LAND’OR group throughout the targeted region.
All LAND’OR MEA qualified teams are dedicated to serve our clients, distributors, and retailers and to satisfy our consumers needs. If you have any inquiry or business request please contact us.
Key dates and numbers
1994
SOVIA (Former Land’or name) was established; sausages and halal meat factory
1996
Mad cow crisis: Strategic reorientation; the launch and development of the processed cheese category
1998
Obtaining approval CE (1999/344/CE)
2000
Modernization of industrytools and Certification DS3027/1997 (System and HACCP)
2002
Joint-venture between LAND’OR and BEL group to launch triangle portions
2005
LAND’OR launched its own triangles processed cheese under the brand LAND’OR
2008
Dairy raw material world crisis : LAND’OR launches food preparation ranges (based on mixed dairy and vegetable fats)
2009
Internationalization program; setup of LAND’OR in Libya (2010), USA (2011) and Morocco (2012)
2012
Listed in the Tunis Stock Exchange and business transformation.
2013
New corporate identity & SAP implementation
2014
European sanitary agreement and Russian export approval
2015
LAND’OR start offering sub contracting services for different multinational compagnies and private labels
2016
ISO 9001 v2008 and Fssc 22000 v2005 Certification And Regional Copaking Agreement For The Kraftheinz Company
2018
LAND’OR welcomes AfricInvest (+1,5 billion USD Investment fund ) among its reference shareholders: new business . Plan including capacity increase, innovation and diversification investment plans
2022
LAND’OR Maroc Industry, one of the most innovative cheese factories in the world starts producing LAND’OR new ranges.
