As one of the leading dairy producers in the MENA region, LAND’OR is known not only for its extensive range of cheese products but also for its ability to innovate and adapt in a competitive market. A recent example of this expertise is the successful rebranding of Saudia, a well-established name in the regional dairy industry.
Refreshing a Legacy Brand for Modern Tastes
LAND’OR’s goal was to give Saudia a modern, youthful edge without losing its strong customer base. The brand image was updated to reflect a more dynamic and vibrant identity, appealing to younger consumers while maintaining a sense of trust and tradition for long-time customers.
Enhancing Product Differentiation Through Design
In a crowded market, standing out is essential. LAND’OR helped Saudia revamp its visual identity and packaging, creating a cleaner, more consistent look across all product lines. Clear visual cues, modern typography, and streamlined labels helped reinforce brand recognition and shelf impact.
Aligning with Evolving Health Preferences
Consumers today are more conscious of what they eat. LAND’OR introduced clearer labeling, improved nutritional messaging, and helped diversify Saudia’s portfolio with lighter, plant-based, and mixed-fat cheese options. These changes aligned Saudia with current wellness and lifestyle trends.
Strategic Objectives of the Rebranding
1. Modernizing the Brand Image
Land’Or refreshed Saudia’s look to attract younger consumers while preserving familiar elements for loyal customers.
The new identity blends tradition with a sleek, modern design.
It helps the brand stay relevant across generations.
2. Standing Out in a Competitive Market
The packaging was redesigned for clarity and consistency across product lines.
Color coding and clean visuals make it easy to identify each range.
This visual cohesion strengthens Saudia’s shelf presence.
3. Meeting Health and Nutrition Expectations
Saudia’s new image supports healthier lifestyles with lighter options and plant-based variants.
Clearer labels and simplified messaging highlight nutritional benefits.
It reflects a commitment to evolving consumer habits.
4. Boosting Global and Regional Reach
The rebrand uses universal design cues to appeal across cultures and languages.
Modern visuals and an expanded product range aid international growth.
Saudia is now positioned as a strong MENA brand with global potential.
Why Land’Or Was the Ideal Partner
With a diverse portfolio of cheeses, creams, and sauces adapted for all consumers, from household use to food service , Land’Or understands what makes dairy brands stand out. Their capacity for innovation, paired with state-of-the-art production capabilities and deep market insight, made them the perfect force to reposition Saudia for long-term success.
The Impact
The Saudia rebranding is more than a cosmetic refresh — it represents a strategic leap forward. Early consumer feedback shows stronger brand recognition, greater shelf appeal, and growing interest from new markets. Retailers and distributors have welcomed the modernized look and clearer segmentation.
Contact us to learn more or view our products and explore our full range of gourmet cheeses.
